Thursday, April 22, 2010

The unsexy truth behind online music revenues

It's kind of crazy to see how it's turning really tough to generate fair money by selling your record. This study shows what the online music industry (in his current state) has to offer to an artist and it's not really sexy... Look at how many millions of Spotify streams you need to generate in order to get 1000 dollars...




Spotify is not gonna make people pay for the music itself
Recorded music doesn't worth that much. It's a free thing for people. Spotify, last.fm are definitely not gonna change that. The old business model of the music industry is clearly dead. And I don't even think they actually are trying to. Spotify is making people pay for a great listener experience which is different.

What's the role of the record now?
This doesn't mean people are not ready to pay, it just means they won't pay for the music itself. The remaining role of the record is just to build a fans base that will turn profitable with other business models.

MUSIC RECORD = FANS BASE ACQUISITION TOOL

Some artists do earn more money than this
Just as an example: Did dJs every tried to get their salary mainly selling records or streams of their records?
Not really, they offer their remix for free and play them in clubs, like a lot...

"Being a DJ, next to video game tester is probably the most easiest and overpaid job on the planet" James Murphy - LCD Soundsystem

By the way, this month 2 great bands, LCD Soundsystem and MGMT launched their new album on their own website, making it available for free, integrally. to everyone. This even before making it available on Spotify...

Tuesday, April 20, 2010

10 entrepreneur mistakes I'll try to never reproduce

I knew 2010 was going to be a creative year and it seems I didn't lie to myself (so neither to you). I'm glad of few things I did well in the past but I also made loads of critical mistakes.

If I sometimes naturally avoided those errors, I still wanted to note them so it's always clear in my mind as I did make some of them twice or more. So here are some of the biggest errors I did while developing products and leading entrepreneurship projects. You can check the "Experience page" on gregorytalon.com to know more about what I did, acomplished, failed...

But for now let me give some lessons to ... myself!

1. Thinking too much about the potential versus current delivery.

You've got a vision, it's great Gregory, you know what you want your thing to become in the next years, but hey! Get real man, do you have what it needs? Not missing any resource? It's not about how many ideas you have, it's about how many you deliver.

2. Choosing the coolest language for my application (in that case, Ruby on Rails), which means taking the risk of not finding enough developer to deliver.

Activating a cool and talented developer is cool Gregory, securing your long-term product delivery is what you need.

3. Thinking that a developer can deliver in a timely manner just on his free time.

Even for the alpha version, your lead developer can't efficiently work on several codes within the same day Gregory. Find a solution for him to dedicate at least 3 full days a week on what you want him to develop.

4. Planning too optimistically or sometimes not planning at all.

Things always take longer than expected. Own your delivery, don't ask your developer to be accountable.

5. Thinking I can build a very ambitious product without any financial backing (and negligible personal capital investment).

Stop dreaming Gregory. Your development team needs to live just like you. Profitability will also take time to come.

6. Not being totally fearless

Doubts are fortunate, fear must be forbidden.

7. Trying to deliver the perfect thing on day 1

Start simple; iterate fast, you did it well few times.

8. Pushing bugs and issues back to the next day.

The longer you wait, the longer it will take to fix.

9. Not having a price.

This one is always a tough one cause your model always evolve in the first 2 years but make sure your business model is clear and ready to evaluate before dreaming your product roadmap.

10. Being too romantic about business & start-up dynamic.

Be 100% rational. Solve problems.

I think that's it.

Hope it will help you too,

As you know I'm also a musician, I play drums for several artists including a rock band called Dead Pirates. Let's a have watch of Wood, the first music video directed by Simon and our band leader / famous illustrator, McBess. We'll be playing in Roma for Bangart.it Magazine end of May, so I wanted to celebrate!





Gregory
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