Tuesday, January 16, 2007

Myspace VS WAT Episode 4

Last month myspace's growth was slow as all the market. The site has officially been launched in January so we can expect huge growth next month.
In December, myspace FR has gain 224 000 UV to reach almost 1.5 M UV.
Skyblog is slowing down... Yahoo! 360 lost 30% of traffic (- 50% in 2 months), the product is dramatically loosing market shares... Quite surprising, I didn't know if they launch another acquisition with big budget but WAT traffic increased by 200% MoM! As retention has not been improved I think they've done it lol

Will myspace reach 2M UV in January? I think that's realistic!

Audience (December UV):


. Myspace FR: 1, 448 Millions of UV (+224 000 UV MoM only)
(Beta officially launched in the middle of August 06)

. Yahoo! 360: 117 000 UV (-41 000 UV MoM!!!)
(officially launched in the middle of February 06 with no marketing budget
but integration on low Yahoo! portal)

. WAT: 600 000 UV (+ 395 000 UV only MoM)
(officially launched in the middle of June 06 with huge marketing
> SEM, Banners campaigns...)

. Skyblog: 4 921 000 UV (+ 94 000 UV only MoM)


Retention (December pages by user):

. Myspace FR: 51 (-7 MoM)

. Yahoo! 360: No data (7 last month)

. WAT: 11 ( +4 MoM)

. Skyblog: 149 (-2 MoM)

Next Episode on February the 14th

Previous Episodes:
Episode 3 : December
Episode 2 : October
Episode 1 : September

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