Monday, November 20, 2006

Myspace France VS WAT episode 2

New growth for Myspace France with no Marketing Budget.

Audience (October UV) :

. Myspace FR : 1, 214 Millions of UV
(officially launched in middle of August 06)

. Yahoo! 360 :
207 000 UV
(officially launched in middle of February 06 with no marketing budget
but integration on low Yahoo! portal)

. WAT :
194 000 UV
(officially launched in middle of June 06 with huge marketing
> SEM, Banners campaigns...)

Retention (October pages by user) :

. Myspace FR : 25

. Yahoo! 360 :

. WAT :

Myspace is growing fast without any budget. We can expect that Myspace will reach 1.5 millions of UU in November. The trend will be more and more exponential. All the 16-17 years old start to stop their their skyblog to become myspace members. Retention is far lower than on the US market cause most of the french users still in the Discovery phasis wich i think is sometimes during 3-4 months. It will result a huge growt in 2-3 months i think...

The WAT audience is mainly driven by Marketing ations (SEO, banners campaign...) as we can see that the retention is very low (5 pages viewed by user)

Bebo has no significant audience in the NNR panels (no french version launched yet).

Next Episode : RDV on 15 December for November datas!

Previous episode :
Episode 1 : September


alexis said...

Thanks for this post
It seems that nobody hasn't reported this trend yet
It might be useful for media tech

Remy said...

Excellent "value added" post!

I wonder what is the Audience (October UV) of Skybog and what is their new strategy.

Do you have some information Gregory?

Gregory Talon said...

The audience of skyblog is around 4 millions... Regarding strategy, i can't say... I'm not sure they've a fixed one...

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