Myspace VS WAT Episode 5

Last month i was thinking that myspace could reach 2M UV in January and it seems that it was not so realistic as it "only" gain + 191 000 UV vs December. Skyblog growth is continuous (i don't understand really that point but it demonstrates that the life cycle is not 2-3 trendy years)

Yahoo! 360's vertiginous fall (- 50% in 2 months) has ended, it regains 91 000 UV (+ 40%)... WAT's growth is slowing down with + 113 000 UV as the marketing budget for january should have been reduced versus december... This site is not engaging its users, retention is very low for that kind of site and was yet lower in january than in december. It's not social it's just yet another Yahoo! music property...

One fondator of Amiz.fr contacted me to present me his site, so i've integrated it to this analysis cause the related datas are back in NNR.

Audience (January UV):

. Myspace FR: 1, 691 Millions of UV (+191 000 UV MoM only)
(Beta officially launched in the middle of August 06)

. Yahoo! 360: 210 000 UV (+91 000 UV MoM)
(officially launched in the middle of February 06 with no marketing budget
but integration on low Yahoo! portal)

. WAT: 713 000 UV (+ 113 000 UV only MoM)
(officially launched in the middle of June 06 with huge marketing
> SEM, Banners campaigns...)

. Skyblog: 5 186 000 UV (+ 265 000 UV only MoM)

. Amiz: 132 000 UV


Retention (December pages by user):

. Myspace FR: 70 (+19 MoM!!!)

. Yahoo! 360: 15 (no data last month)

. WAT: 5 ( -6 MoM)

. Skyblog: 164 (+16 MoM)

. Amiz: N/A

Next Episode on March the 14th

Previous Episodes:
Episode 4 : January
Episode 3 : December
Episode 2 : October
Episode 1 : September